Visions Advertising
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Frequently Asked Questions (FAQ)

Popular Questions Answered By The Experienced Team At Visions Advertising

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Billboard Facts vs Myths

Billboards present large advertisements to passing pedestrians and drivers. Typically businesses use billboards to build their brands, push their new products and/or services.

About 71 percent of drivers say they look at billboards while behind the wheel, and 60 percent say they're highly engaged. The types of outdoor ads have expanded beyond billboards to transit ads, posters, digital media, ridesharing tops and aerial ads. Consumers who are always on the road are bound to view your OOH media whether intentional or not.

Out-of-Home Media (OOH) is all encompassing today. From large static and digital bulletins (16’ x 60’ or posters (10’ x 25’).OOH media includes, bulletins, posters, transit, digital, aerial ads and more.

Designing a Billboard:

Be memorable, easy to understand and read are all factors in a good billboard ad. It should convey a concise message that is not overbearing to read or acknowledge while also being eye-catching. The headline is the most important part of an ad.

General rule of thumb: no more than 7 words on the billboard (excluding website)

Use web address vs a phone number. Motorists can’t write down or remember phone numbers UNLESS it is a vanity number (i.e. 1.800 Got Junk)

Visions Advertising has a team of talented, outdoor advertising designers to create your ad- one that will work!

Billboards are visible 24 hours a day. Unlike print ads, social posts, emails, newsletters and direct mail, your billboard will reach people at all times of the day as they travel to different destinations. This increases your brand visibility and awareness to a large pool of potential customers.

We have been in the billboard business for over 22 years. If you have a question, give us a call or email and we will discuss it.

The first proper billboards were invented in the 1830s by Jared Bell in America. He wanted to advertise a circus and put up a large and colorful billboard in 1835. P.T. Barnum saw the benefits of this advertising medium, and also followed suit.

Billboard advertising has been increasingly popular in recent years due to several reasons. The cost effectiveness of this form of outdoor media has got to be a top reason. Compare the 24 hour per day exposure of a billboard versus a TV commercial or a newspaper ad.

These advertisements have a useful life of 30 seconds at most. By selecting billboards as your preferred advertising medium, you will be choosing the most high-impact, cost-effective medium.

Here are a few benefits of choosing billboard advertising over other media:

  1. Billboard advertising grabs the attention of potential customers like no other form of advertising
  2. One of the most cost-effective mediums of advertising
  3. Brand awareness and strong name recognition
  4. Visually, ads are more impactful
  5. Reaches out to thousands of people on a daily basis
  6. Targets a specific audience according to location
  7. Ads are not lost in the mix of competitors and editorials
  8. Messages are delivered continuously
  9. Directs potential clients and customers to you
Visions Advertising Media
Phone 426 Shore Road, Suite B, Somers Point, NJ Facebook LinkedIn